Travel trends in the US
I attended WTM in London recently and besides meeting the who’s who in the big world of travel, I attended one or two seminars. Here are some of my notes : Multi-Generational Travel & Freindship TravelA trend emerging in the US  - “togethering “ vacations. Â
A trend emerging in the US  - ”  Women – only travel is the fastest growing segment  -  “girl getaways”
Women travel drawcards   - spa, beach, shopping, cruise, city visit.
Taking a break ….. from partner / work / kids
Men - only travel  - “mencations”Â
To get out of town, to  get to do men only activities with the boys
Multi-generational travel
Trend emerging in “blended families”  travelling together. Ie : adult children from different marriages and their children etc
In 2020 traditional vacations  will be a thing of the past.
People will be wanting VACATION EMERSION.   Will want an complete vacation experience.    Â
The GREAT GENERATION believed in:
Saving, education, giving children things they never had.
The BABY BOOMERS believe in : Â
Never denying themselves anything, Â they had the best education, they are spenders , they view travel and taking vacations as a given, they have money , they are healthier.
In the US there are 78 million retirees (plus 65 year olds) Â Â Â !!!Â
Trend :Â Grandparents travelling alone with their grand kids .
Motivationg factors : introducing kids to new cultures, customs, lifestyles, share new experiences with them, create lifetime memories.
Do you agree ?
